Vayatour is the leading travel management company in Indonesia which consistently growing larger, especially when Para Group recently becomes the majority stakeholder in 2008.
In the 2009, Vayatour set bid for a new Corporate Identity in related for its new organization direction, and 2++|TooPlusPlus have succeeded to win the bid.
Vayatour target its market into upper and premium segment, which they urged to bring sophistication and new fresh image yet still wanted to embodying its historical past influences through new Brand Strategy and new Corporate Identity Design.
Solutions:Our vision is to empowering Brand Strategy which bridging them to their holding company -Para Group- through tie-up promotion program with Vayatour-Bank Mega Credit Card as well as creating the Tagline. In Corporate Identity Design, we present the contemporary, dynamic, hospitable, smart and fresh look of the new logo and still keep the Vayatour historical blue color as the main theme, equipped with the extravagant yellowish-gold as the accentuation which well-delivered to all brand touchpoints.
Year : 2009 (Corporate Identity), 2011 (Website)
Project Status : Done
Corporate Identity & Print Design
Creative Director : Nikky Almon Hamzah
Photographer : Karim Nazir
Designer : Nikky Almon Hamzah, Kris Soedarto
Project Director : Nabil Basyuni
Designer : Nikky Almon Hamzah
Developer: Donna Iwan Setiawan